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About Us

Our Vision


At Cleote Beauty, “The Legacy of Beauty” isn’t just a tagline, it’s our promise.

Rooted in clean beauty and elevated with a touch of glam, we craft lip care that doesn’t just look gorgeous but truly works. Our formulas blend purity, performance, and a little sparkle to celebrate the modern glow. With every swipe, Cleote Beauty brings you closer to timeless radiance. Honest, effective, and beautifully you.


The Founder’s Story


Cleote Beauty began as a shared vision. Four friends from four different worlds, united by a quiet belief that beauty could be cleaner, gentler, and yet effortlessly glamorous. With different backgrounds, we wove our individual strengths into a single purpose: to create a brand that truly understands what people need and deserve.

What started as heartfelt conversations about authenticity, timelessness, and care soon grew into Cleote - a place where science meets artistry, and where every product is crafted with intention. Our journey is rooted in listening deeply, creating mindfully, and honouring the legacy of beauty in its purest form.

Together, we’re building a brand that doesn’t just promise results, but feels like home; thoughtful, reliable, and forever elegant. Cleote Beauty is our shared dream brought to life, and our mission is simple: to keep timeless beauty alive for everyone who believes in its quiet magic.

Our Goals

We’re driven by the desire to elevate beauty standards, create products that exceed expectations, and constantly evolve with intention and care.